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STRATEGIC VALUE. POSITIONING. PARTNERSHIPS.
I advise companies, investors, developers, hospitality groups and real estate leaders on market strategy, strategic positioning, partnerships, project differentiation and biophilia-led value creation.
With 30+ years across real estate, investor relations, branding, hospitality, design, international relations and human experience, I bring a cross-sector perspective that connects commercial objectives with market relevance, strategic relationships and how environmental cues shape the way people experience a project, property or brand.
My role is to identify where greater value can be created, sharpen market position, strengthen strategic relationships, expand access and support stronger commercial outcomes.
REAL ESTATE ADVISORY
I provide strategic guidance across residential, commercial, retail, hospitality, land and selected JV opportunities,with off-market access and a trusted, established real-estate and professional network across Israel and internationally.
My real-estate offering is strengthened by a business partner with 35+ years in the Israeli market, spanning real-estate law, business and deep relationships across developers, owners, brokers and construction leaders.
Her market knowledge, local insight and understanding of how business gets done in Israel strengthens our ability to identify and advance opportunities.
For overseas clients, I coordinate the broader transaction ecosystem — legal, accounting, tax and design — creating a more integrated path from acquisition through execution.
My advisory extends beyond the asset itself, incorporating biophilia, lifestyle and human-experience considerations into how effectively a property supports the way a client intends to live, work, explore and invest.
BIOPHILIC INTELLIGENCE
Biophilia is the human connection to environmental cues and signals.
Biophilic Intelligence—a term coined by Iris Rosin—is the strategic application of that connection to human performance, health, experience and long-term value.
In a digital, overstimulated world, biophilia is no longer an amenity.
It is biological infrastructure.
Technology, speed and efficiency increasingly shape the environments in which people live, work, travel and gather. Yet human performance remains influenced by light, circadian rhythm, movement, sensory balance, restoration, social connection and other environmental signals that affect how people function and experience a space.
Through Biophilic Intelligence, Iris integrates biophilic design principles, circadian health, nature as health, sensory intelligence, Blue Zones, longevity and human behavior, into a broader strategic framework.
Applied across real estate, hospitality, workplaces and urban redevelopment, these disciplines inform environments and experiences designed to strengthen performance, wellbeing, differentiation, quality of life and long-term relevance.
STRATEGIC OFFERINGS
Advisory, platforms and initiatives across key areas of strategy, real estate, hospitality, biophilia and international engagement.
STRATEGIC ENGAGEMENT + INTERNATIONAL MARKETS
Advisory for companies, investors, developers, hospitality groups and leadership teams seeking stronger visibility, strategic partnerships and access across Israel and international markets.
Engagements may include market-facing strategy, external representation, partnership development, curated business engagement and senior relationship-building.
REAL ESTATE + HOSPITALITY
Strategic advisory across residential, commercial, retail, hospitality, land acquisition and selected investment opportunities in Israel.
For developers, owners and private clients, the approach combines market knowledge, lifestyle intelligence, biophilia and a trusted professional network to support stronger decisions, sharper differentiation and long-term value.
BIOPHILIA + WELLNESS REAL ESTATE
Advisory for developers, hospitality groups, furniture companies, brands and institutions seeking stronger differentiation, performance and relevance.
Environmental cues and signals; biophilia, circadian health, Blue Zones, longevity, sensory intelligence and human behavior inform concepts, environments, products and market-facing strategy.
Urban Redevelopment + Master-Planned Communities
Applied at district and community scale, this work brings together biophilic design, lifestyle strategy and human-performance thinking to support stronger project differentiation, market relevance, resident experience and long-term development value.
NATURETIME.APP
A digital biophilia and wellbeing platform translating nature-based principles into practical tools for focus, recovery, performance and everyday wellbeing across residential, hospitality, workplace and community settings.
CLUB SABRA
A curated lifestyle and community concept connecting internationally minded people through business, culture, wellness, nature and distinctive experiences across Israel.
COOLY ISRAEL
Selective cross-market relationship building and curated access connecting investors, founders, family offices, real-estate leaders and international guests with opportunities in Israel.
ADVISORY + LEADERSHIP
Available for advisory, consultation, fractional leadership, partnerships and select project roles.