CREATIVE INNOVATOR
Biophilia Expert | Biophilic Living Strategist
Bridging Human Biology, Strategic Design, and Global Business.
Iris Rosin is a pioneer in Biophilia and a Strategic Connector working at the high-stakes intersection of nature, environment, and human performance.
With over 30 years of experience spanning New York, Miami, and Israel, she translates the restorative power of the natural world into measurable assets for world-class brands and visionary leaders.
The Multi-Disciplinary Edge
Iris’s expertise is built on a unique cross-disciplinary background that allows her to speak the language of both the boardroom and the forest.
Her career is defined by high-level leadership roles in:
- Strategic Branding & IR: Serving as VP of Branding (Israel) for RFR Holdings and Director of International Relations at ARCA.
- Corporate Wellness Strategy: Developing bespoke environmental and performance protocols for firms like UBS and Wells Fargo.
- Creative Direction & Artistry: A career-long practice in floral design, botanical art, and sensory brand activations for luxury hospitality and cultural institutions.
Lived Practice: The Olive Grove LabBased in the artist village of Ein Hod, Israel, Iris lives the biophilia lifestyle in real-time.
Her daily practice—working among olive groves, maintaining a medicinal rooftop garden, and coastal immersion—serves as the "living laboratory" for her research into circadian health and human re-wilding.
This lived experience ensures that her strategies are not just theoretical, but biologically proven.
Platforms & InnovationIris is the founder of Club Sabra, a consultancy and innovation lab that brings biophilia into real-world application through:
- Environmental Strategy: Circadian and non-toxic consulting for hospitality and tech.
- Experience Architecture: Precision-guided forest bathing and "Business Outdoors" leadership protocols.
- Product Innovation: Developing high-performance, garden-to-skin apothecary lines.
Credentials & FluencyIris brings cultural fluency and international perspective to every project. Her technical authority is backed by advanced certifications and a global track record:
- Certified: Forest & Nature Therapy | Biophilic Design | Wellness & Experiential Design.
- Market Fluency: A deep understanding of the U.S. and Israeli business landscapes, bridging the gap between innovation, investment, and execution.