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Strategic Advisory: Biophilia, Real Estate, Urban Design
Real Estate · Lifestyle · Wellness · Design ·
Iris Rosin is a leading voice in Strategic Biophilic Advisory, applying biophilia as a high-value framework for wellness, design, real estate, lifestyle, and human connection.
Her advisory work rests on three pillars: Biophilic Intelligence, Real Estate Advisory, and Lifestyle. Biophilic Intelligence brings strategy, design direction and wellness expertise to how spaces are conceived and positioned. Real Estate Advisory spans residential, commercial, retail, land acquisition and joint ventures, in Israel and internationally. Lifestyle extends this work into human connection and community, through Club Sabra and Naturetime.
For Iris, biophilia has always been a lifestyle, not a trend. Her work began with a lifelong connection to nature as a source of cognitive, emotional, physical, and mental well-being — a practical foundation for clarity, mood, focus, productivity, restoration, and natural recharge.
Over time, she translated that connection into consulting, creative direction, and applied biophilia-as-health strategy across design, retail, wellness, real estate, corporate environments, movement, and sensory experience.
From founding CORAL in Neve Tzedek, Israel: The First of its kind- biophilic sensory retail concept, to leading wellness walks in Los Angeles and Miami, Forest Bathing practices in Greenwich and New York City, and biophilic experiences across Tel Aviv, New York, and Miami, Iris has consistently worked with nature as a practical system for human well-being, lifestyle, and the built environment.
During the pandemic, as the world began to recognize nature as a necessity rather than an escape, Iris formalized decades of lived and professional experience through certifications in Forest Bathing, Forest and Nature Therapy, and Biophilic Design.
Through lived experience, research, practice, and observation, she had seen how nature supports recovery, clarity, respiratory well-being, emotional grounding, and restoration, and recognized the need to bring this work forward with greater authority.
Her work also includes: Pure & Calm, a Los Angeles-based sensory ritual concept;14 years as host of Designing with Iris Rosin on the Israel Design Channel; and advisory work with corporate organizations and health-conscious individuals exploring how biophilia, circadian health, sensory balance, and nature-based practices can support well-being, focus, and performance.
Today, her proprietary framework, Biophilic Intelligence, turns that lived and professional fluency into Strategic Biophilic Advisory for homes, offices, retail environments, real estate developments, corporate wellness concepts, brands, and human-to-nature connection.
Iris Rosin brings a distinct lens to real estate — applying Biophilic Intelligence to elevate visibility, ROI and global market positioning, with an advisory perspective shaped by international experience and a deep understanding of the Israeli market. Her advisory work spans residential, commercial, retail, land acquisition and joint venture opportunities, for private buyers, sellers, investors, developers and landowners, and extends into urban redevelopment, in Israel and internationally.
Separately, Iris is developing a new venture that will change how people search for and evaluate real estate — bringing intelligence and precision to a process that has remained largely unchanged for decades.
At the center of her work is measurable human value:
Reducing sensory overload, supporting nervous system regulation, advancing neurowellness, and creating conditions for clarity, recovery, vitality, connection, and long-term performance.
Her strategic track record includes
Serving as VP of International Branding & Awareness for the Jaffa Residence Project, a NYC-Israel luxury real estate initiative with RFR Holdings, and Director of International Relations at ARCA, a Los Angeles-based digital asset fund.
She brings more than three decades of experience across international creative markets, luxury real estate, strategic branding, corporate wellness, design media, sensory environments, botanical artistry, and nature-based practice.
Iris began her career in floral, event, and interior design, later expanding into retail design, buying, sensory environments, nature wellness, and biophilic strategy.
Iris's work bridges nature, the human system, and the built environment into one integrated advisory practice.
Based between Israel and international markets, Iris lives the principles she brings into her advisory work. Her daily environment — olive groves, Mediterranean light, rooftop gardens, coastal air, outdoor movement, and seasonal rhythm — serves as a living laboratory for her work in biophilia, circadian health, sensory restoration, and modern wellness.
Through Iris Rosin and Club Sabra, Biophilic Intelligence becomes an applied strategy platform for biophilic design, biophilia wellness, wellness and lifestyle real estate, Naturetime, Business Outdoors, and strategic partnerships.
Nature is biological infrastructure for how people live, recover, connect, perform, and belong.
Biophilic Intelligence turns that infrastructure into strategy.